Brand strategy and communications
Companies have understood how communications can now be a determining strategic component. The advent of social networks has reconfigured the tourism industry. Consumer choice is shaped at different points along the consumption chain as a response to stimuli and information that were inconceivable until ten years ago.
>How should we respond to this profound transformation? How should we deal with the online community that determines the success or failure of a brand? What tools can we use to analyse our status, tap into popular feeling and improve our services? Hotel Volver has a network of strategy and communications specialists. Our team is in dialogue with the market, can reposition your brand and can transmit the in-depth improvement process to which every hotel is committed on a daily basis in order to offer better service.
It is no longer enough to provide your audience with advertising; you must generate content, create new services, add value to the brand, plan initiatives and maintain constant dialogue with those who really assess your work: your guests.